Book Launch Promotion Ideas
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success https://aussie-play.org/. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.
Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.
#SelfPublishing – If you’ve self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.
Book Promotion Video Ideas
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:
What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?
Book Fair Promotion Ideas
BookBub, a book promotion platform, has demonstrated the power of email marketing for driving book sales. Authors like Hugh Howey have successfully used newsletters to build strong reader communities and promote their work. Genre-specific email lists, particularly in romance and mystery, also offer targeted promotional opportunities. Publishers, too, leverage email campaigns for pre-orders and new releases. This proves email marketing remains a powerful tool among the various book promotion ideas available.
Authors like John Green, known for their strong live event presence, demonstrate the power of in-person connection. Independent bookstore launch parties offer intimate settings for engaging with readers. Barnes & Noble author events provide access to a wider audience. Literary festivals, such as BookExpo, attract book enthusiasts from diverse backgrounds. Library author series programs and book club speaking engagements offer targeted opportunities to connect with specific reader demographics. Learn more about becoming a published author and utilizing these strategies.
Authors like Neil Gaiman have cultivated a massive following through their engaging blogs and online presence. Tim Ferriss built a content empire through his podcast, driving book sales and establishing himself as a leading voice in self-improvement. Even within specific genres, authors can share writing tips and industry insights, attracting a niche audience. Learn more about Content Marketing and Author Platform Building at BarkerBooks.
Email marketing offers direct communication with your readers, creating a personalized connection and fostering a loyal fanbase. Building an email list allows authors to share updates, exclusive content, and promote new releases directly to interested readers. This strategy bypasses social media algorithms and establishes a dedicated channel owned entirely by the author.
BookBub, a book promotion platform, has demonstrated the power of email marketing for driving book sales. Authors like Hugh Howey have successfully used newsletters to build strong reader communities and promote their work. Genre-specific email lists, particularly in romance and mystery, also offer targeted promotional opportunities. Publishers, too, leverage email campaigns for pre-orders and new releases. This proves email marketing remains a powerful tool among the various book promotion ideas available.
Authors like John Green, known for their strong live event presence, demonstrate the power of in-person connection. Independent bookstore launch parties offer intimate settings for engaging with readers. Barnes & Noble author events provide access to a wider audience. Literary festivals, such as BookExpo, attract book enthusiasts from diverse backgrounds. Library author series programs and book club speaking engagements offer targeted opportunities to connect with specific reader demographics. Learn more about becoming a published author and utilizing these strategies.
Social Media Book Promotion Ideas
Of course! We recommend a 3-month campaign (and we offer campaigns up to 6 months upon request as well) but if an author already has an author website, for instance, we can either help revamp the current version if needed or remove the service altogether and adjust the price accordingly. We don’t want an author to pay for a redundant service. You can also utilize our division, MindStir PR, to purchase features in major online publications. MindStir PR is a top PR firm in the US.
If you’re curious more about how hashtags work, All Hashtag and Ritetag will be a great hashtag companion in generating top hashtag suggestions to activate your online engagement and social media advertising.
How about you give out a signed copy of your book? Offer a free chapter or freebies in exchange for the users’ comments and have them share and tag some of their friends to make them do the same thing.
An intimate connection with your readers is developed when they’re made aware of what your brand is about and if it matches their preference. Make it concise and catchy—something that would establish a signature impression of your book as a literary work and stir up the users’ interest.
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